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Date : 2009-07-15

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Rating : 3.0

Reviews : 5

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All Customers Are Irrational Understanding What They ~ A brief overview of behavioral psychology elucidates seemingly irrational customer behavior and lays out appropriate strategies Cusick is adamant that the ability to speak to a customers emotions—best gleaned by direct observation rather than through surveys or focus groups—is the key to a better business model

All Customers Are Irrational Understanding What They ~ All Customers Are Irrational Understanding What They Think What They Feel and What Keeps Them Coming Back by Cusick William J 2009 Hardcover on FREE shipping on qualifying offers

All Customers Are Irrational Understanding What They ~ All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers and proposes ways they can alter their strategies on everything from customer research product design and website development to call center management employee recruitment and retail store layouts by focusing on what customers are actually doing instead of what they’re saying

Customer reviews All Customers Are Irrational ~ The book is easy to read and somewhat practical Nothing new But certainly it is about rational customers making rational costbenefit reasoning choices It has some value but the title is huge misnomer There is no irrational theories or anything of the irrational or subconscious there

All Customers Are Irrational The WCA ~ All Customers Are Irrational Understanding What They Think What They Feel and What Keeps Them Coming Back Based on a wealth of research and some surprising new in sights into how our brains work and how they don’t work it’s now clear that companies have been approaching customer service and retention the wrong way

All Customers Are Irrational Understanding What They ~ All Customers Are Irrational shows why businesses must change their approach to attracting and retaining customers and proposes ways they can alter their strategies on everything from customer research product design and website development to call center management employee recruitment and retail store layouts by focusing on what

All Customers Are Irrational Understanding What They ~ Honest direct and insightful All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul All Customers Are Irrational Understanding What They Think What They Feel and What Keeps Them Coming Back ScholarText The pluridisciplinary digital library

All customers are irrational understanding what they ~ Get this from a library All customers are irrational understanding what they think what they feel and what keeps them coming back William J Cusick As many businesses are discovering customer behavior doesnt always make sense That really shouldnt be surprising As recent studies have shown people tend to base their decisions on more

All Customers Are Irrational by William J Cusick ~ Honest direct and insightful All Customers Are Irrational will help businesses tap into the impulses and motivations that both attract and retain consumers for the long haul

Customers Are Irrational Deal With It Customer ~ They are fighting the idea that customers are irrational However psychological research shows that customer irrationality exists drives behavior and affects Customer Experience outcomes It’s time to embrace customer irrationality and provide a Customer Experience that like the Snickers really satisfies